Know Today.
Survive the Month.
One number tells you what’s safe to spend today — so month-end never surprises you again. No app to learn. If you can send a WhatsApp voice note, you can use The Pulse.
See your money before it moves
Send one message a day. Get a Safe-to-Spend number every morning.
How it works →A R150bn market, still on paper
The foresight + verification layer the informal economy has never had.
Coming soonTurn your merchants’ blind spot into signal
14-day forward demand for wholesalers, lenders, telcos and advisors.
Partner with us →Type what’s in the till.
See your Pulse.
Enter today’s cash-on-hand. The Pulse shows you the number it would send every morning.
Sample forecast using a typical trading month. Your real Pulse learns from your own voice notes — and shows you how honest it’s been: “We said R450. You had R470.”
Your tally tells you what happened.
The Pulse tells you what’s coming.
Foresight, not hindsight
Paper is honest about yesterday. The Pulse is honest about the next 14 days — before the shortfall, not after.
Zero learning curve
No app. No spreadsheets. No accounting words. Send a voice note with today’s sales — 30 seconds — and the number comes back.
Status, not just survival
Keep a healthy Pulse for 90 days and earn the gold Pulse Verified seal — proof of discipline you can put in your shop window. Free to earn. Impossible to buy.
Three steps. One field. No forms.
Join with your WhatsApp number
The only thing we ask for. Ever.
Send a voice note each day
“Sales today R850. Stock R300.” Done.
Get your number each morning
Safe to spend today: R420. That’s the whole product.
“I watched good businesses die of surprises, not of bad trading.” — after 17 years building technology, Morena Mohale built The Pulse so no trader is ever ambushed by month-end again.
Two philosophies. One standard.
Frictionless
If a trader needs a manual, a call centre, or a technician to feel capable, we’ve failed. Complexity disappears; confidence appears. The whole product is one number in one message.
Customer Obsession
We start with the trader’s real day and work backwards to the product — every feature begins with a real trader’s real problem, and the systems behind Pulse do the hard work so the trader never has to.
The trader is the product. The market is the prize.
The same daily number that protects a spaza owner builds something no incumbent has: a verified, forward-looking map of the informal economy.
Underwriting the economy the credit system can’t see
Cash-dominant. WhatsApp-native. Compounding a data moat and an earned-trust moat every single day.
14-day forward demand for the merchants you already serve
Wholesalers, lenders, telcos and advisors plug into a live view of merchant liquidity — and onboard traders at near-zero cost.
Month-end is coming.
This time, you’ll see it first.
Know today. Survive the month. Then build the one after that.
Or message us: WhatsApp us directly — reply JOIN.